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Twitter's @bluesky Project

1 Feb 2021

More than a year ago, Jack Dorsey announced that he would be funding a project called @bluesky, which would work with the crypto community to create a decentralized standard for social media. He gives a lot of motivation for the project, particularly focusing on the lack of consumer choice in content moderation and amplification. Fundamentally, the core insight of the project is that social media companies are currently a vertical integration of two different services:

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